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1. Kickass UX
Overview
The design school Kickass UX hired me to research of their customers & target demographic—finding actionable insights across comms, brand, marketing, sales, web design, and product.

Screenshot from the Kickass UX research report on Dovetail.
Role
Independent research & writing consultant
Tools
Dovetail, Figma, Maze, Zoom
Research process
- Extensive stakeholder interviews with the 2 co-founders to clarify research goals and synthesize their knowledge
- Qualitative interviews via Zoom with their users
- Enlisting prospective user research participants via LinkedIn, Twitter, & Polywork
- Surveying their target demographic via Maze
- Conducting moderated usability tests via Zoom & a Figma prototype
- Documenting, anonymizing, transcribing, tagging, and analyzing all data via Dovetail
- Reporting on research findings via Dovetail
See part of the anonymized research report on Dovetail.
Review
From Ludovic, co-founder of Kickass UX:
https://embed.socialjuice.io/testimonial/2046?t=dxj4xc3kwn5
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